Kobiton is a mobile device testing platform that allows developers to test mobile apps on real devices.
The marketing team needed to boost digital campaign performance while maintaining a cohesive visual identity. I designed LinkedIn ads, landing pages, ebooks, and sales materials that converted and stayed true to the brand.
Collaboration and strategy
Partnering closely with the marketing team, I developed visuals aligned with their growth goals and audience insights. The creative approach focused on high-contrast CTAs to draw attention, authentic people imagery to guide the user’s eye, and custom illustrations to simplify complex technical ideas. Every design decision combined creativity, data, and testing to strengthen performance at every touchpoint.
Results and conclusion
This performance-driven approach delivered measurable improvements. Kobiton saw increased conversion rates, greater engagement, and more qualified leads. The project showed that effective performance design is rooted not just in aesthetic choices, but in user behavior, strategic iteration, and data-backed decisions.
