Planimatik is a transportation management platform that helps businesses to streamline and optimize their operations.
Following a complete rebrand and the launch of a new product UI/UX, they needed its website to reflect the new brand and product experience. I designed the new website, and created a digital experience aligned with the updated identity.
Design system and execution
I built a modular design system to accelerate production and ensure visual consistency. This allowed developers to build pages faster while maintaining alignment with the new product UI/UX. Alongside the system, I created a visual library of stock images and simplified UI mockups of the platform to showcase functionality. This helped make the site feel closer to the actual product and strengthened the brand connection.
I created a final prototype to clearly showcase layout behavior, animations, and interactions, ensuring a seamless handoff to development.
Impact
The redesigned website strengthened Planimatik’s position as a leader in their industry, blending brand personality with clear product storytelling. The close collaboration between design and development ensured a smooth implementation process and faster time-to-launch.
