Altruist wanted to improve how their paid media campaigns performed by driving more qualified leads at a lower cost.
I helped by designing ad creatives and landing pages, built around conversion and aligned with their growth goals.
Optimization and insights
In performance design, testing is everything. Through ongoing A/B tests, I analyzed what was working with our audience, tracking metrics like CTR, CVR, and bounce rate. Every two weeks, I reviewed data with the team, discussed creative hypotheses, and refined designs based on real insights. Each quarter, I led deeper landing page audits using heatmaps and session recordings to understand user behaviors and improve the overall conversion journey.
Results and conclusion
This project reinforced one of my core beliefs: great performance design happens when creativity and data work hand in hand. By combining visual clarity and ongoing iteration, we built campaigns that looked great and performed better. The close collaboration and alignment between growth, paid media, and design teams were key to success.
