DPA+ is a platform that empowers creative strategists to customize ad templates and launch dynamic campaigns through Meta Ads.

I led the development of the brand identity and product design, establishing the visual, experiential, and strategic foundations.

dpa text logo with a colorful pixelated cross symbol to the left.
Graphic showing 'THE CREATIVE STRATEGY AGENCY' in various colors, outlines, and Klarheit Grotesk font styles.Black text saying 'The Creative Strategy Agency' inside a simple black rectangular border on white background.

Brand visuals

For the brand visuals, we decided to use AI‑generated imagery and simplified UI screens. Using AI imagery allowed us to spin up on‑brand visuals without licensing headaches, maintain consistency of style, and iterate through creatives faster.

For simplified UI screens, we crafted pared‑down mockups that spotlight core actions of the platform, so our audience could preview functionality and look and feel, while keeping our platform’s secret sauce securely under wraps.

Woman holding alarm clock next to text: Save time with Otis. Automate your startup's marketing efforts.
Three colorful ads from dpa+ about customizing and boosting dynamic paid ads with templates and one-click.Four diverse people laughing joyfully while looking at their smartphones with bright backgrounds.Hand holding phone showing a graphic with Golden Gate Bridge and text 'The Creative Strategy Agency'.
Multiple colorful ad campaign slides featuring smiling people, product promos, and marketing stats.

"

Oscar is amazing! He is an incredibly talented, organized, trustworthy design team leader. His project management skills, poise, and visual design abilities are superb.

Samuel Bauer
VP of Marketing

NEXT PROJECT

Jet Insoles

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WorkMe

Oscar Mata 2026

Handcrafted by a human