Planimatik
I collaborated with Planimatik to design their new website aligned with the new platform UI/UX.
As an AI-driven transportation management platform that helps businesses to streamline and optimize their operations, Planimatik made a full rebrand and new product UI/UX launch. They needed a website that reflected their new identity and clearly showcased their product. I worked together with the Growth Director, Product Managers, and Development team.
THE
CHALLENGE
An initial audit revealed several issues with the previous site: the visual identity no longer matched the platform UI, many elements were outdated, accessibility was limited, and the site lacked both product visibility and emotional connection with its audience.
To solve this, we redefined the site around four pillars:
- Make it relatable: use authentic imagery to connect with users.
- Show the product: highlight simplified UI screens to preview the platform.
- Showcase the offer: use color-coded features and icons to clarify value.
- Match the product UI/UX: align visual language and components for brand consistency.
Design System and Execution
With a tight launch timeline, I built a modular design system to accelerate production and ensure visual consistency. It included typography, color tokens, spacing scales, and reusable components in Figma, allowing developers to build pages faster while maintaining alignment with the new product UI/UX.
Alongside the system, I created a visual library of stock images and simplified UI mockups of the platform to showcase functionality without overwhelming users. This helped make the site feel closer to the actual product and strengthened the overall brand connection.
The final responsive prototype clearly documented layout behavior, animations, and interactions, ensuring a seamless handoff to development. Organized layers, exported assets, and interaction notes minimized back-and-forth, enabling a smooth and efficient launch.
IMPACT
The redesigned website strengthened Planimatik’s position as a leading transportation-management solution, blending brand personality with clear product storytelling. The close collaboration between design and development ensured a smooth implementation process and faster time-to-launch.
- New website aligned with updated brand and product UI/UX
- Design system built for future scalability and speed
- Seamless design-to-dev handoff
