OtisAI
OtisAI is a fun and functional AI-powered marketing platform that helps businesses create and manage digital ads with ease. I collaborated with their team to bring their brand vision to life through engaging web and campaign design that balanced creativity with performance.
approach
& impact
I designed landing pages, paid ads, and UI screens that captured attention while driving meaningful conversions. Each asset was crafted to reflect OtisAI’s bold and approachable brand personality—clear layouts, dynamic visuals, and intuitive interactions that made complex technology feel simple and human.
By running A/B tests and design variations, I measured engagement and optimized performance at every stage, refining visuals and messaging based on real data. I also redesigned UI elements to showcase the product more effectively on the website, ensuring a seamless experience that aligned with both user expectations and the brand’s identity.
The new design direction elevated OtisAI’s brand presence and improved the clarity and usability of their platform showcase. The result was a cohesive visual system that not only strengthened the brand but also delivered measurable improvements in campaign performance and conversion rates.
