Kobiton
Kobiton is a mobile device testing platform that allows developers and QA teams to test mobile apps on real devices—both on-premise and in the cloud.
The marketing team needed to boost digital campaign performance while maintaining a cohesive visual identity. My role was to design high-performing assets: LinkedIn ads, landing pages, ebooks, and sales materials that converted effectively and stayed true to the brand.
collaboration & strategy
Partnering closely with the marketing team, I developed visuals aligned with their growth goals and audience insights. The creative approach focused on high-contrast CTAs to draw attention, authentic people imagery to guide the user’s eye, and custom illustrations to simplify complex technical ideas. Every design decision combined creativity, data, and testing to strengthen performance at every touchpoint.
A/B Testing & cro
To optimize results, I tested design variants, experimenting with CTA colors, background styles, and imagery, and implemented the most effective elements in future campaigns. I also ran quarterly CRO audits, reviewing heatmaps, session recordings, and traffic data to identify friction points. These insights led to actionable improvements that enhanced usability and boosted conversions across landing pages and website sections.
results & conclusion
This performance-driven approach delivered measurable improvements. Kobiton saw increased conversion rates, greater engagement, and more qualified leads. The project showed that effective performance design is rooted not just in aesthetic choices, but in user behavior, strategic iteration, and data-backed decisions.
