Dun & Bradstreet
As Creative Production Manager for Dun & Bradstreet LATAM, I led the regional design team for over three years, guiding a full rebrand, building scalable processes, and delivering more than 600 creative assets across 20 countries and 3 languages.
Dun & Bradstreet is a global leader in business intelligence and data analytics, helping organizations make informed decisions through their global database of business information.
THE
rebrand
When I joined Dun & Bradstreet’s, the LATAM branch was acquired by new investors. The goal was to adapt the global branding for the regional market and strengthen its positioning as the leading data and analytics company in LATAM.
Together with a team of designers and collaborating with key stakeholders, I led a complete rebranding that unified six regional offices and ensured visual consistency across all materials. We developed brand guidelines, created a library of design assets and components, and marketing collateral, including presentations, brochures, one-pagers, and videos. This way we ensure a smooth adoption across the organization.
Leadership and Process Building
When I joined, creative requests were scattered across channels: Teams, email, even hallway conversations. To bring clarity and structure, I implemented a Request for Proposal (RFP) ticketing system to streamline workflows, prioritize projects, and set clear timelines.
The new system reduced turnaround time by 40%, achieved 96% request completion, and improved collaboration across departments. Also, the team grew from three to six members, and I promote a culture of transparency and growth through monthly 1:1s, quarterly goals, and weekly creative sessions.
product launches
Our team supported the launch of multiple B2B and SaaS financial, compliance and supplier products across the region. From creative concepts and copywriting to landing pages, videos, and marketing materials, we delivered every asset needed for each campaign.
These launches helped drive higher CPL efficiency, improved MQL generation, and contributed directly to regional sales growth.
highlights & impact
Over three years, we produced more than 600 pieces of creative work, shaping the brand identity and strengthening Dun & Bradstreet’s presence across LATAM. Beyond the metrics, what defined this chapter was the collaboration, trust, and shared purpose that made our work possible.
+600
assets delivered across multiple formats
+20
countries impacted by our creative work
+50
product and sales initiatives supported